Are you unsure of the next step for your business in the online space? You are not alone. Technology is moving quickly and so is your target market. Most businesses are having to seek outside advice in order to grow their online presence and take full advantage of the latest technology to grow revenue. Additionally, any advice received needs to be current; information and direction for online strategy from the top consultants just two years ago is already out-of-date and has the potential to harm your business.
Having developed online strategies for a wide array of businesses over the past 10 years, has provided me with a unique perspective; allowing me to see how the digital landscape has changed in the last decade and have a clear idea of how it will change in the next. This gives businesses I provide strategic guidance to an edge over their competitors, as they have a clear path to continue to grow their market moving forward.
The old adage that "bad news travels fast" is doubly true online. Not only that, if it is about your business, the effects to your bottom line can be crippling. With the growing use of social media and always connected consumers, any negative consumer experience can quickly turn into a devastating public image wildfire. More often than not, a bad review of a company will show up in search engines above the listing for the business's official website, causing untold harm to the corporate brand. Your online company brand is a delicate thing, and must be carefully monitored and nurtured on an ongoing basis.
Over the past 8 years, I have been deeply involved in the online brand management of my own online companies, as well as those of numerous client businesses in many different market sectors. In that time, I have learned, often through hard fought battles, how to properly deal with online public relations issues, put out the fires, and rebuild a corporate brand. I have also become skilled in managing the online presence of a business to limit or prevent such issues from occurring to begin with.
A company's web presence should be a living thing, carefully nurtured and cultivated to adapt to the ever changing online environment. In the past, a web presence mostly just referred to a corporate website; or, for larger corporations, a collection of sites. Now, for effective market penetration, a web presence must be something much larger and more complex; a cohesive system with distinctly different aspects for social media, location based search, dynamic content distribution and more. As the online ecosystem has evolved, providing new and exciting ways of reaching your audience, it has also become more important than ever to take full advantage of the latest technology in the ongoing race to stay a step ahead of your competitor.
For my entire adult life I have been passionate about planning, developing and maintaining dynamic and engaging experiences online. I have been deeply involved in all aspects of cultivating highly successful business presences on the internet.